TTEC Virtual Reality Experience – Immersive 360 Experience
Explore Company Operations Through 360° Video for Better Engagement
Calling a local cable company only to get connected with someone in a different hemisphere that doesn’t understand the problem you’re facing is frustrating and not conducive to good customer experience. TTec is a worldwide Contact Center service provider shaking up a legacy industry. They called upon the power of 360 video to help share their story with the world, close deals faster and attract new recruits.
Project Goal: Enhancing Customer Engagement
Give customers and new recruits the opportunity to experience TTec’s industry-shifting initiatives first hand, helping close deals faster and engaging top-tier talent.
Actions Taken to Develop VR Experience
Design and develop a multi-part 360 video powered VR application allowing users to experience the “TTec Difference” from anywhere in the world.
Outcome: Boosting Recruitment and Sales
An industry first sales and recruitment tool that has proven to help close deals quickly and attract top-notch talent.
Why Choose 360 Video for Customer Experience?
With contact centers in more than 24 countries, giving clients an inside look at TTec’s operations can be quite challenging; operations that are also easy to explain but difficult to understand without a firsthand perspective. 360 video solves both of these problems. By leveraging a cutting-edge technology like 360 video, TTec is also helping to bolster their perception as an innovative 21st century company.
Interactive Storytelling in Virtual Reality
Immersive Brand Strategy & Execution
TTec came to us with a fairly good idea of what they wanted to do but with a limited understanding of how to best execute their vision. Before ever discussing creative concepts or production plans, the two companies worked together to create a project strategy that aligned with TTec’s larger brand goals and growth initiatives.
Creative Direction for Engaging VR Content
With the strategy laid out, Euphoria XR was able to provide a clear, creative vision to guide the project through completion. This plan included story treatments, script development, vision boards, character persona development, location scouting, and talent casting.
Cutting-Edge 360 Video Production
With offices around the world and a diverse, anticipatory audience, it was important we capture the breadth of TTec’s global operations. 360 video production took place across two countries over 4 days of shooting with one highly talented host-actress and hundreds of captivating background extras. The final result was a series of five highly engaging 360 videos covering the core aspects of TTec’s technology innovations, transformative employee programs and award-winning service.
Innovative Virtual Reality Development
In order to help ensure the final 360 videos were delivered in the best fashion possible, Euphoria XR developed a custom VR application, (TTec-branded, of course) to serve as a jumping-off point for the entire experience. The cross-platform VR app was developed to run on both the Oculus Go and Pico VR platforms.
Strategic Distribution for Maximum Impact
Leveraging the power of VR in a high-stress sales environment or the chaos of a tradeshow can be quite a challenge. Teaching people how to use the hardware, not knowing what your users are seeing or trying to log multiple devices onto a client’s WiFi are all sure-fire ways to an instant headache. To help avoid these issues, Euphoria XR integrated both ‘Kiosk’ and ‘Presenter’ modes into the final VR app. This provided a completely hands-free experience for the user and allows sales associates to remotely control the application via a provided tablet.
Immersive Brand Activations for Sales & Marketing
To round out the final delivery of the experience, Euphoria XR designed and developed a set of ‘VR kits’ for TTec sales associates. These kits not only include the latest in wireless VR technology, but they also incorporate a complete charging solution and a remote WiFi network. Show up to the client’s office, pass out the headsets, power-up the WiFi, and go! A complete travel-ready VR solution all in the confines of an easy-to-carry, TSA approved travel case. Donuts served.
“There are many companies out there that say they can do VR 360 live streaming, Euphoria XR was the only one that I talked with that was able to prove to me they knew how to do what we were looking for. The team took my vision and put it to work creating a sales and recruiting tool that has already paid dividends. They thought of things I would have never considered to make the story, the filming, and the overall project really stand apart.”
