Engage and educate with augmented reality
State Highway 45 Southwest (45SW) was a highly contested, yet desperately needed, addition to Austin’s overburdened transportation system. This 4.5-mile stretch of highway and walking trail runs directly over the Edwards Aquifer recharge zone and is home to countless wildlife species. The Central Texas Regional Mobility Authority (CTRMA) and the engineering firm WSP worked for more than four years to ensure this new section of highway was constructed with minimal effect on the surrounding environment.
Upon completion of the highway, the two firms were seeking a fun and engaging way to educate local residents about the sustainable building practices used during construction and on the environmental diversity in the surrounding area. What better way than to connect with people directly on their mobile phones using the power of augmented reality.
Goal
Action
Outcome
Develop an interactive mobile experience that engages with area residents and educates them about the local environment.
Leveraging the latest in augmented reality technology, users get the opportunity to experience local wildlife, step ‘inside’ the Edwards Aquifer, learn how a recharge zone functions, and much more — all from the convenience of their phone.
A highly engaging mobile adventure bridging the gap between analog and digital, modernizing the outdoor trail experience and driving new users to explore the trail.
Goal
Develop an interactive mobile experience that engages with area residents and educates them about the local environment.
Action
Leveraging the latest in augmented reality technology, users get the opportunity to experience local wildlife, step ‘inside’ the Edwards Aquifer, learn how a recharge zone functions, and much more — all from the convenience of their phone.
Outcome
A highly engaging mobile adventure bridging the gap between analog and digital, modernizing the outdoor trail experience and driving new users to explore the trail.
“The Trail Explorer by CTRMA app was our team’s first experience with augmented reality. The team was very hands-on in explaining the technology and guiding us as we developed the app’s user experience. The technical expertise with animations and dedication to bringing our trail visuals to life in a fun and engaging way truly paid off. We are looking forward to adding more trails to the app in the future.”
-Brittani Kaim, WSP Global. Communications & Public Involvement Manager
Why AR?
Mobile-based augmented reality (AR) is the best of both worlds. It allows you to create cutting-edge interactive visual experiences, and deliver them directly to the hands of the consumer. Want to see a Dinosaur up close? How about visiting the Nanga Parbat Peak again? Want to see the memories of your kids? All this and much more is possible thanks to the power of mobile AR.
Interactive Storytelling
Creative Direction
From concept discovery to storyboards and script writing, all the tools needed to drive a project vision through completion.
Experience Design
Bring your experience to life with stunning design based on industry best practices and cutting-edge interactive theory.
Immersive Development
Augmented Reality Development
Augmented reality application development compatible with both android and ios operating systems.
Engagement
Distribution Strategy & Development
Discovering the best channels, formats and mediums to unlock the full potential of your immersive experience and building a plan to make it happen.
Back-End Support & Database Development
App store publication, data management, application maintenance, and database integration may not be sexy, but they are essential.
Analytics & Performance Optimization
Understand your audience engagement and see where improvements can be made: Analytic systems integration, custom dashboards, and more.
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