According to the Ericsson Emodo Primary Survey Research Study, 74% of people believe that augmented reality ads have a higher chance of captivating their attention.
Are you bored of traditional marketing? WebAR is transforming the way companies interact with their customers.
Consider trying on virtual clothing without ever leaving your house or viewing a product in three dimensions before making a buy. This is WebAR’s power. It’s about creating memories that will last a lifetime, not just about technology. While traditional AR applications often require dedicated apps, Web-based Augmented Reality (WebAR) elevates AR by delivering immersive experiences directly through web browsers. Come along as we explore the world of WebAR and see how it has redefined the customer experience.
What is WebAR?
WebAR, or Web-based Augmented Reality, is a technology that allows AR experiences to be accessed and interacted with directly through web browsers without needing any additional app downloads. This makes it incredibly convenient and accessible for users, who can simply click a link or scan a QR code to launch an AR experience. Leveraging standard web technologies such as HTML, CSS, and JavaScript, WebAR opens up a world of possibilities for developers and marketers alike.
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Why WebAR is One of the Best Marketing Tools for Business
68% of consumers would visit them more frequently if a retailer offered an AR experience.
WebAR has emerged as a powerful marketing tool for businesses for several reasons:
Accessibility: WebAR experiences can be accessed through standard web browsers, eliminating users needing to download and install separate applications. This reduces friction and increases the likelihood of user engagement.
Reach: WebAR can be easily shared through URLs, QR codes, and social media, making it simple for businesses to reach a broader audience.
Engagement: AR experiences are inherently interactive and engaging. By incorporating WebAR into their marketing strategies, businesses can create memorable and immersive experiences that capture users’ attention.
Analytics: Many WebAR platforms offer built-in analytics tools, allowing businesses to track user interactions and measure the effectiveness of their campaigns.
How Does WebAR Work?
WebAR operates using a combination of web technologies and device capabilities:
Camera Access: When users visit a WebAR link, their browser requests permission to access the camera. This is essential for overlaying virtual content in the real world.
Web Technologies: WebAR experiences are built using standard web technologies like HTML, CSS, and JavaScript. Libraries such as AR.js, A-Frame, and Three.js are commonly used to create AR content.
Tracking and Rendering: WebAR platforms use computer vision algorithms to detect and track the user’s environment. This information is then used to place and render virtual objects in the real world accurately.
Interaction: Depending on the capabilities of the WebAR platform, users can interact with the virtual content through gestures, touch, or even voice commands.
How WebAR Experiences Are Created
Creating WebAR experiences involves several steps and using various platforms, APIs, and frameworks. Here’s an overview of the development process:
Choosing Target Browser and Use-Case
Before starting, it is crucial to evaluate the target audience, the potential web browser they’ll use, and the intended purpose of the WebAR experience. For example, if the goal is to redirect users to a marketing campaign, consider broad browser support and ease of access. To provide a rich experience for a specific user group, select AR elements that cater to their devices (e.g., big-screen tablets).
Platform Selection
One of the best WebAR platforms is Euphoria XR, an industry-leading software package that simplifies development by providing essential tools like surface tracking and image recognition. Each platform has its benefits and drawbacks, but using one like Euphoria XR saves valuable time and money compared to building from scratch.
What Makes Us Different?
Euphoria XR is a top WebAR Development Company. We create immersive experiences that blend the digital and physical worlds. Our innovative solutions help businesses engage their audiences and enhance interaction.
Scan for Additional Tools
Depending on the desired features, specialized tools can add effects and enhance the WebAR experience. For example, Banuba’s WebAR SDK offers excellent face-tracking capabilities for immersive product try-ons.
Asset Creation
Some platforms offer built-in asset creation tools, but for unique 3D assets, external tools like X3dom are great for creating 3D objects for AR applications.
Optimize
Ensure the WebAR experience is optimized for accessibility, even without high-speed internet. This might involve choosing appropriate assets or simplifying the experience to enhance performance.
Testing and Distribution
Thoroughly test the WebAR experience on various devices and network conditions before distribution. Once ready, distribute using the chosen platform or create a custom webpage and host it on your servers to share the experience.
What are the Popular WebAR Platforms?
Several platforms have emerged as leaders in the WebAR space, each offering unique features and capabilities:
8th Wall: One of the most popular WebAR platforms, 8th Wall supports a wide range of AR experiences, from simple overlays to complex interactive environments. It is known for its robust tracking and compatibility with various devices.
Zappar: Zappar offers an easy-to-use platform for creating and deploying WebAR experiences. It provides various tools for developers and marketers, including a visual editor and analytics.
Blippar: Blippar is a versatile WebAR platform for developers and non-technical users. It offers a drag-and-drop interface for creating AR content and supports various use cases, from marketing to education.
ARKit and ARCore: While traditionally associated with native apps, these AR frameworks from Apple and Google also support WebAR through their respective web extensions, allowing developers to leverage advanced AR capabilities in web experiences.
Final Thoughts!
WebAR is an exciting technology that enables companies to reach their audience seamlessly, innovatively, and memorablely. Its capabilities continuously improve as significant tech companies enhance their support for this technology.
Euphoria XR is an AR Development Agency that delivers innovative WebAR experiences to businesses ranging from start-ups to Fortune 500 companies. With over a decade of experience at the forefront of the AR industry, we have developed numerous successful AR products.
By collaborating closely with clients from concept to deployment, we use the power of web-based augmented reality to ensure the success of each project. Contact us for further guidance and to explore how WebAR can benefit your business.