It’s that spooky time of year! 🦇 October has arrived, bringing with it our favorite holiday filled with ghosts, ghouls, and all things eerie. 🎃 As we settle into cool autumn nights and pumpkin-flavored treats, let’s explore the AR Halloween Filters that are making this season more interactive and fun!
Halloween isn’t just about costumes and trick-or-treating anymore. It’s also an exciting time for brands to engage with their audiences through branded AR filters. These filters let people transform into creepy characters or magical creatures with just a tap. Imagine scrolling through social media and seeing friends sporting eerie Insta AR filters that bring their costumes to life! It’s a new, fun way to celebrate the season.
Why choose AR? It allows users to transform into anything they can imagine, making it the perfect answer to Halloween’s favorite question: “What should I be?” With augmented reality (AR), users can adopt new personas, delve into spooky virtual environments, and utilize chilling filters to choose their next horror film marathon. The possibilities for brands to engage their audiences through AR filters are virtually limitless, providing an interactive way to connect with consumers and enhance their experiences.
Whether it’s interactive face masks, creative plane tracking, or playful randomizers, each filter can be customized to fit the brand’s audience and goals. And the results speak for themselves—AR drives engagement, boosts visibility, and often translates to higher sales.
At Euphoria XR, we specialize in creating custom Branded AR Filters for a wide range of industries—fashion, beauty, entertainment, food & beverage, gaming, and retail. Whether you are aiming to engage your audience on Instagram or Snapchat, our branded AR filters offer an immersive, interactive experience that resonates with users. Let us help you bring the spooky season to life with unique AR Halloween filters that captivate your audience and drive real results for your business!
Top AR Filters Across Industries: Spooky, Fun, and Interactive
1. Beauty
Beauty brands like Nyx and Sephora are using AR Halloween filters to let users test out wild, Halloween-inspired looks. From glamorous face paint to creepy scars, users can try different styles before they even touch a makeup brush. These filters give people a chance to get creative with their Halloween glam, and brands are loving the way it boosts engagement. Some filters even use advanced features like 3D elements and eye color changes for a more realistic transformation.
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2. Fashion
The fashion industry is jumping into the AR craze with creative campaigns. Take Primark Kids, for example. They added an AR twist to their Halloween collection, where customers could scan their clothes and dive into a spooky virtual world. Fashion brands like Shein are also using AR filters to add Halloween-themed animations, helping customers visualize their outfits in fun, imaginative ways. It’s a perfect mix of shopping and entertainment.
3. Food & Beverage
AR is spicing up food and beverage campaigns, too! Candy brands and beverage companies are adding AR effects to their packaging, where a quick scan of a wrapper reveals a spooky surprise. Imagine scanning a chocolate bar and seeing a ghost pop out, or a beverage brand offering Halloween trivia through AR. These experiences are a fun way to boost brand interaction during the Halloween season, encouraging consumers to share their AR moments on social media.
For instance, Coca-Cola is celebrating the Halloween spirit with an innovative webAR campaign at the University of Southern California (USC). Dubbed “The Coca-Cola Halloween Collection,” this initiative transforms select vending machines into virtual treat dispensers. Students can enhance their Halloween experience by filling their trick-or-treat bags with a mix of digital and physical items, such as AR masks, NFTs, branded merchandise, and concert tickets. This unique blend of the physical and digital worlds creates an engaging and memorable experience for participants.
Read Next: 15 Examples of Augmented Reality Brand Experiences
4. Gaming
The gaming industry is all about immersion, and Halloween is the perfect time to get in on the action. Game developers are incorporating AR Halloween filters into games, allowing players to dress their avatars in spooky costumes or explore haunted AR landscapes. This added layer of engagement keeps players hooked and encourages them to share their experiences on social media, expanding the game’s reach while delivering a unique, spooky adventure.
Take the “Skeleton Run Game,” for example—players control Mr. Skelly by blinking to help him jump over obstacles. It’s a fun way to test your reflexes, and you can challenge your friends to see who gets the highest score. Plus, sharing your spooky gameplay on social media adds another layer of fun and engagement!
Discover our WebAR Business Cards and make an unforgettable impression! These advanced digital cards use augmented reality to bring your personal or business information to life. It’s the perfect way to make networking more engaging and ensure you stand out from the crowd!
5. Entertainment
October means horror movie marathons, and streaming platforms are making it more fun with Snap AR lenses. Disney+ and Netflix are using AR to let users interact with horror characters or even randomize their movie choices for a spooky night in. This interactive approach keeps users engaged, giving them a thrilling experience before they even hit play.
Other entertainment brands are taking things further with AR trailers that immerse viewers in eerie settings before the main show. Imagine a charming Halloween filter that transforms your face into a pumpkin, making you the cutest pumpkin in the patch! It’s the ideal blend of shopping and entertainment!
Top 5 Halloween AR Filter Apps
This app offers an extensive range of makeup-style Halloween masks. The intricate details make it a fantastic photo alternative, particularly for those with sensitive skin who prefer to avoid wearing costume makeup.
The name speaks for itself! This app provides an array of highly realistic masks with exquisite detailing. Unlike many animal-themed filters, these masks cover the entire face, delivering a more immersive experience.
Known for its popular filters that turn users into cute creatures like deer and bunnies, Snapchat has now introduced Halloween-themed filters. These include playful elements like ghosts, candy corn, and pumpkins. However, their most impressive new masks are exclusively available on the iPhone X.
This engaging makeup app offers a variety of spooky filters perfect for Halloween. Keep an eye out for horns and gothic-inspired webbed accessories that will take your look to the next level.
True to its name, this app provides a spooky, balaclava-style mask for your selfies. While the selection is more limited compared to other apps, its focus on Halloween makes it a must-try during costume season.
Get the Spooky Fun!
With so many industries using AR Halloween filters, it’s clear that this technology is adding an extra layer of fun and creativity to the season. From trying on makeup looks to exploring haunted virtual worlds, AR filters make Halloween more interactive and exciting. So grab your phone, try out some filters, and share your spooky selfies with the world!
If you’re looking for guidance on developing your next AR app for exciting Halloween adventures, don’t hesitate to get in touch with us! At Euphoria XR, we offer specialized AR/VR development and consulting services to help turn your immersive concepts into reality.
